BUSN 6560 - Marketing Management

Institution:

University of Colorado Denver

Subject:

Business

Description:

Focuses on the formulation and implementation of a marketing plan in the context of the firm’s strengths, overall strategy and competitive environment. Emphasis is on understanding the marketing environment and on decision making skills regarding market selection, pricing, promotion, product configuration and management of distribution channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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