MKTG 6050 - Marketing Research

Institution:

University of Colorado Denver

Subject:

Marketing

Description:

The objectives relate to effective marketing information management. Objectives include: (1) developing an understanding of the techniques and procedures that can be used to generate timely and relevant marketing information; (2) gaining experience in developing and analyzing information that is decision oriented; and (3) gaining experience in making recommendations and decisions based on relevant and timely information. Computer analysis and projects are employed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucdenver.edu/

Phone Number:

(303) 556-5600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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