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Institution:
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University of the District of Columbia
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Subject:
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Description:
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Examines theories, concepts, and practices relating to international marketing management, with a focus on the cultural, social, political, and economic environments. Topics include strategic decisions about product, price, promotion, and distribution as well as emerging issues and institutions in global marketing. Pre-requisite: MKTG 304.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(202) 274-5012
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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