MKTG 305 - Consumer Behavior

Institution:

University of the District of Columbia

Subject:

Description:

Examines consumer and organizational buying behavior, incorporating concepts and findings from behavioral sciences. Includes the study of an integrated model of consumer behavior and the factors which influence the decision process. Pre-requisite: MKTG 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udc.edu

Phone Number:

(202) 274-5012

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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