MKTG 310 - Direct Marketing Management

Institution:

University of the District of Columbia

Subject:

Description:

Examines the direct consumer/user marketing approach, including a review of the media of direct marketing, such as mailing lists, magazines, newspapers, broadcasts, and telephone. Explores techniques of creating direct mail packages, catalogs, production, and research as related to direct marketing. Pre-requisite: MKTG 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udc.edu

Phone Number:

(202) 274-5012

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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