MKT 307 - Personal Selling

Institution:

Urbana University

Subject:

Description:

This course examines the role of selling in the external market environment. Special emphasis is given to relationship building between buyers and sellers, consumer motives and behaviors, selling techniques, and ethical behavior in business situations. Prerequisite: MKT206

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.urbana.edu

Phone Number:

(937) 484-1301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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