MKT 449 - Special Studies in Marketing

Institution:

Urbana University

Subject:

Description:

Marketing strategies from the point of view of the firm are analyzed in this course. The basic question address: Given the consumer's needs, how can the firm design, price, promote, and distribute its product or service effectively? Also covered are selected marketing topics of current interest. Hands-on experience is gained in this capstone marketing course by first-hand observation of corporate marketing activities and marketing managers in operation. Current and real-life situations in strategic marketing, nationally and internationally, by well-known corporations are studied in detail. Prerequisite: MKT344, 345, 360 and 447

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.urbana.edu

Phone Number:

(937) 484-1301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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