MKT 447 - Market Research and Analysis

Institution:

Urbana University

Subject:

Description:

Focuses on the marketing research process with emphasis on concepts and techniques that have been found effective through behavioral research. Marketing analysis is applied to the decision making process and utilizes the scientific approach to product channels, pricing and promotion decisions by managers. Topics include consumer behavior, attitude research, preparation of research information, problem definition techniques, research design and implementation, and marketing information systems. Prerequisite: MKT360, MAT227

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.urbana.edu

Phone Number:

(937) 484-1301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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