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Institution:
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University of Alaska Anchorage
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Subject:
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Business Administration (BA)
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Description:
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Examines the tools, techniques and principles of marketing and how to apply them. Identifies the significance of connecting with customers. Examines and identifies market factors which create the greatest customer satisfaction possible in the highly competitive environments of the 21st century.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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BA A151 UA D
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(907) 786-1800
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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