BA A343 - Principles of Marketing

Institution:

University of Alaska Anchorage

Subject:

Business Administration (BA)

Description:

Examines the present role and evolving scope of marketing in organizations and the global economy. Provides a comprehensive delineation of the key marketing terms, concepts, and decision paradigms; offers an overview of the requisite steps, strategic considerations, and essential elements involved in planning, implementing, and evaluating marketing activities and campaigns. Registration Restrictions: College of Business and Public Policy majors must be admitted to upper-division standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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