JPC A462 - Corporate Communications

Institution:

University of Alaska Anchorage

Subject:

Journalism & Public Comm (JPC)

Description:

Focuses on the roles and responsibilities of the corporate communication function with all of the organization's stakeholders. Emphasizes professional principles and practices of strategic communication, internal communication, advertising, public relations, integrated marketing communication, investor relations and new communication technologies in corporations.

Credits:

3.00

Credit Hours:

Prerequisites:

JPC A204 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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