JPC A465 - Strategic Comm Campaigns

Institution:

University of Alaska Anchorage

Subject:

Journalism & Public Comm (JPC)

Description:

Applies advanced professional strategic communications practices to a weeks-long campaign from the planning to the execution to the evaluation stages. Applies the ethical use of traditional media, social media and other public engagement forums in influencing audiences.

Credits:

3.00

Credit Hours:

Prerequisites:

JPC A204 UA C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uaa.alaska.edu

Phone Number:

(907) 786-1800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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