MKTG 460 - Practicum in Promotional Plan Development

Institution:

University of Kansas

Subject:

AAAS: African & African-American Studies

Description:

The course is an experiential approach to promotional campaign development with an emphasis on promotional strategy as a single component of the total marketing strategy. Student teams work with actual businesses to address the business's individual marketing needs. Students conduct environmental and industry analysis and primary and secondary market research to identify target markets, develop a marketing strategy, promotional objectives, product positioning, brand development and ROI measures for a promotional strategy. Students then complete media planning, creative execution, and budgeting and present the project to the business. Prerequisite: MKTG 310 and at least two of the following three courses: MKTG 411, MKTG 415, or MKTG 435. Enrollment restricted. LEC

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ku.edu/

Phone Number:

(785) 864-2700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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