MKTG 450 - Internet Marketing

Institution:

University of Kansas

Subject:

AAAS: African & African-American Studies

Description:

This course examines how the power of today's digital technologies can be harnessed to enhance and deploy the marketing function. The course begins with an overview of the key forces shaping the digital environment. It then examines several topics that define and characterize marketing in this new environment. Illustrative topics include web business models, traffic driving strategies, one-to-one marketing, personalization, closed-loop marketing, online support, dynamic pricing, channel redesign, and m-commerce. Throughout, emphasis is placed on linking key concepts to best practices in the field. Prerequisite: MKTG 310. Enrollment restricted. LEC

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ku.edu/

Phone Number:

(785) 864-2700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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