JOUR 390 - Introduction to Writing for Advertising

Institution:

University of Mississippi

Subject:

Description:

Types of advertising; concepts of creativity, copy structure, and style; emphasis on creative thinking and clear, precise writing in preparation of advertising for print and broadcast media and copy for presentations and direct mail.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olemiss.edu

Phone Number:

(662) 915-7211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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