ADPR 3120 - Media Planning

Institution:

University of Georgia

Subject:

Description:

Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uga.edu

Phone Number:

(706) 542-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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