ADPR 5760 - Direct and Interactive Advertising and Communications

Institution:

University of Georgia

Subject:

Description:

Direct mail, direct response advertising, sales promotion, and interactive communication technologies. Attention is given to evaluating direct and interactive advertising and promotion strategies, the role and uses of new communication technologies, audience targeting, message design and creation, specialized media and message-delivery methods, and consumer databases.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uga.edu

Phone Number:

(706) 542-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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