MKT 313 - Promotional Strategy

Institution:

University of Hawaii at Hilo

Subject:

Marketing

Description:

The role of promotion in an organization's communication processes from a theoretical and managerial perspective. Advertising, personal selling and sales promotion are analyzed from the view of both the organization and its consumer groups. Pre: Admission to Professional Business Program, MKT 310 and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hilo.hawaii.edu

Phone Number:

(808) 974-7311

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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