TOUR 317 - Mkt & Mgt Of Travel & Tourism

Institution:

University of Hawaii at Hilo

Subject:

Tourism

Description:

Principles of marketing and management applied in hotel/ motel, resort, restaurant, travel, transportation, tourism and leisure industries. Course looks at who travels, where and why. Focus is on cases involving both small and large firms in the travel and tourism area. Pre: Admission to Professional Business Program and MKT 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hilo.hawaii.edu

Phone Number:

(808) 974-7311

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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