CMM 380 - Interviewing and Listening

Institution:

Saint Louis University-Main Campus

Subject:

Communication

Description:

Students will develop an understanding of media strategy and grasp the key issues that determine media strategy, including definition of consumer groups, the nature of message dispersion and identification of qualitative values to be acquired from the advertising. Students use actual reference sources in their evaluation of media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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