MKT 440 - Buyer Behavior

Institution:

Saint Louis University-Main Campus

Subject:

Marketing

Description:

Concepts and theories explaining the cognitive, behavioral, and experiential aspects of individual and group purchasing of goods and services; analysis of a broad range of purchase and consumption situations; development of appropriate target market strategies. Prerequisite: MKT-300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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