MKT 300 - Intro to Marketing Mgt.

Institution:

Saint Louis University-Main Campus

Subject:

Marketing

Description:

Introduction to the concept of marketing and its application to domestic and foreign markets, and to consumer, producer, institutional, and service markets; analysis of marketing mix, including product, price, promotion/advertising, and distribution policies; and an overview of career opportunities in the marketing field. Prerequisites: ECON-190 and Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.slu.edu

Phone Number:

(314) 977-2222

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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