ATT 1400 - Principles of Merchandising

Institution:

Southern Polytechnic State University

Subject:

Description:

Merchandising functions are discussed that include developing strategies to have the right merchandise, at the right price, at the right time, in the right amount and at the right locations to meet target customer needs. This course will explore apparel and consumer product strategies and methods used in planning inventory. Issues in wholesaling, retailing, advertising, and promotion will be included.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spsu.edu/

Phone Number:

(678) 915-4188

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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