MKTG 4103 - Marketing Management

Institution:

Southern Polytechnic State University

Subject:

Description:

The marketplace has been transformed from historical production domination to a consumer driven catalyst based on abundant supplies of products and services and the emergence of a world marketplace. This transformation has created the need for managers to understand the mechanisms that drive production and consumption; a process referred to as "marketing." This course will deliver the logic and common sense associated with sound marketing management principles under changing global conditions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spsu.edu/

Phone Number:

(678) 915-4188

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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