MGNT 3228 - Market Research

Institution:

Southern Polytechnic State University

Subject:

Description:

The value and methods of marketing research in the context of business decision making are explored. The course stresses the scientific process and its relation to the marketing process of defining the problem, collecting, tabulating, analyzing data for the purpose of reducing the risks associated with decision making. Students readings, cases, and assignments are used. Offered as an elective.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spsu.edu/

Phone Number:

(678) 915-4188

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.