MGNT 3224 - Business Marketing

Institution:

Southern Polytechnic State University

Subject:

Description:

In recent years, the role of marketing within corporate business has become more widespread and defined. With global markets has come increased competition that requires attunement to customer needs and demands in order to survive. This course focuses on the expanded contemporary marketing strategies that are essential for today's business graduate, who intends to serve the needs of organizations rather than households. Emphasis will be placed on case studies, group presentations, and class interactions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spsu.edu/

Phone Number:

(678) 915-4188

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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