MGNT 3135 - Principles of Marketing

Institution:

Southern Polytechnic State University

Subject:

Description:

Examination of the ways organizations satisfy consumer and organizational needs and wants for products and services. Emphasis is placed on the creation of value for customers and how the elements of the marketing mix are used to provide customer satisfaction in the marketing of goods and services, both domestically and internationally. Offered every semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.spsu.edu/

Phone Number:

(678) 915-4188

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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