MKTG 301 - Principles of Marketing

Institution:

Sierra Nevada University - Closed

Subject:

Marketing

Description:

This course covers the set of business functions and techniques related to creating, communicating and delivering value to customers. Specific topics covered include: identifying buyer utility and value, creating a complete product/service offering to satisfy customer needs, strategic marketing planning, market segmentation and targeting, branding, pricing, marketing communication methods, and ethical marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sierranevada.edu

Phone Number:

(775) 831-1314

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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