MKT 5243 - Marketing Management

Institution:

Southeastern Oklahoma State University

Subject:

Description:

An integrative course utilizing the comprehensive case study method to develop experiences in effective application of marketing strategies to create competitive advantages. Emphasis is on the relationship of the marketing function in a multinational context.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.se.edu

Phone Number:

(580) 745-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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