COMM 3233 - Media Sales and Advertising

Institution:

Rogers State University

Subject:

Description:

This course covers the techniques of selling a variety of media with special focus on radio and television advertising, including discussions of media coverage and circulation, use of spot advertising, media mix, and varied techniques for assessing and promoting effectiveness. Prerequisite: COMM 1003.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rsu.edu

Phone Number:

(918) 343-7777

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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