MKTG 3323 - Consumer Behavior

Institution:

Rogers State University

Subject:

Description:

An integrative strategic marketing approach to consumer behavior analyzing the acquisition, consumption, and disposition of goods and services by consumers and organizations. Topics will include internal and external variables that influence buying decisions, buying processes, buyer-seller relationships, positioning and branding, information processing. Issues of ethics and global marketing are considered. Prerequisites: MKTG 3113.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rsu.edu

Phone Number:

(918) 343-7777

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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