MKTG 3313 - E-Marketing

Institution:

Rogers State University

Subject:

Description:

E-marketing addresses how businesses use the Internet and other electronic technologies as marketing tools. The emphasis is on understanding the unique opportunities and challenges associated with electronic marketing in order to better implement a firm's overall marketing strategy. This course will discuss e-commerce, effective websites, search engine results, advertising banners, and database marketing. Prerequisites: MKTG 3113.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rsu.edu

Phone Number:

(918) 343-7777

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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