BUS 437 - Market Research

Institution:

Bushnell University

Subject:

Description:

The application of various research methods for effective marketing is the focus of this course. Research procedures including design, methods of collecting data, sampling methods, and application of marketing research in the measurement of potential markets, consumer motivation, advertising, ethics, and sales control are studied. Prerequisite: BUS 330 and MATH 315.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bushnell.edu/

Phone Number:

(541) 343-1641

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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