BADM 386 - Sport Marketing

Institution:

Massachusetts College of Liberal Arts

Subject:

Business Administration

Description:

Examines the socio/cultural and economic impact that sport marketing has on society, including race and gender issues. Also examines various promotional activities in sport marketing - media relations, publicity, and public relations; image advertising; and sponsorships. Examines principles of organizing and promoting sport events and activities. Prereq: BADM 240, BADM 270

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcla.edu

Phone Number:

(413) 662-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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