BADM 384 - Marketing Communications

Institution:

Massachusetts College of Liberal Arts

Subject:

Business Administration

Description:

Approaches the subject from an integrated marketing communications perspective. Examines advertising, publicity, sales promotion, personal selling, and the use of the Internet. Positioning, creativity, media planning, and overall marketing effectiveness are determinants of success that will help students visualize, create, and communicate a complete project. Prereq: BADM 270

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcla.edu

Phone Number:

(413) 662-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.