BADM 270 - Marketing

Institution:

Massachusetts College of Liberal Arts

Subject:

Business Administration

Description:

Examines the role of marketing in today's organizations and in society and studies the complex multicultural, global organization of today. Examines basic theory and terminology with emphasis on the major marketing components: product, price, promotion, and distribution. Uses multiple research sources, including the Internet, to explore the marketing practices of today's organizations and learn real world applications of marketing theory. Prereq: Sophomore status

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcla.edu

Phone Number:

(413) 662-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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