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Institution:
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Massachusetts College of Liberal Arts
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Subject:
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Business Administration
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Description:
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Provides students with an overview of the basic issues in managing events in business, culture and tourist venues, and sport and fitness industries. Covers all aspects of event management, including feasibility studies, operational planning and marketing evaluation. Industries examined include professional, collegiate and amateur levels of sport organizations; cultural and tourism venues, as well as all business organizations planning conferences, trade shows, and other events.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(413) 662-5000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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