SP 332 - Theories of Persuasion

Institution:

Emporia State University

Subject:

Communication

Description:

(Prerequisite, SP 100 or SP 101.) A study of the theories of persuasion and their applications, with special emphasis on the rhetorical and psychological principles involved. Consideration of the studies of source credibility, the structure and content of persuasive messages and of attitude change affected by the persuasive discourse. Opportunity for the preparation and criticism of persuasive messages by the students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emporia.edu

Phone Number:

(620) 341-1200

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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