MKT 607 - Business-to-Business Marketing

Institution:

Fort Hays State University

Subject:

Description:

(3) The focus of the course is business-to-business marketing with emphasis on the exchange process between producers and organizational customers. The flow of goods and services that produce or become part of other goods and services or facilitate the operation of an enterprise will be examined. Requisites: MKT 301 and Junior standing or PERM.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fhsu.edu

Phone Number:

(785) 628-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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