MKTG 4135 - Buyer Behavior

Institution:

Georgia Southern University

Subject:

MKTG Marketing

Description:

Application of the behavioral science approach to analysis of buyer behavior, both final consumer and industrial. Individual, social, sociocultural, and psychological factors are studied.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgiasouthern.edu

Phone Number:

(912) 478-5391

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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