MKTG 111 - Marketing Principles

Institution:

Columbus State Community College

Subject:

Description:

This course provides the student with an overview of the marketing function in business. Consideration is given to how effective marketers gain and maintain competitive advantages in a global environment. This course will also focus on the fundamental elements of the marketing mix which includes the product, promotion, price, and distribution. The concepts of effective marketing, competitive strategy, total quality management and relationship marketing are emphasized throughout this course. The course is structured so that students are able to discern the difference between intuitive decision making and sound marketing management.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cscc.edu/

Phone Number:

(614) 287-5353

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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