BUS 2353 - Principles of Marketing

Institution:

Central State University

Subject:

Business Administration

Description:

This course is the study of the process of buying and selling of goods and services. Emphasis is placed on marketing strategies and consumer response to those strategies. Marketing strategies for buying and selling for both wholesale and retail markets are included. Prerequisite: BUS 1100, ENG 1102 and junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralstate.edu

Phone Number:

(937) 376-6011

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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