PSY 335 - Consumer Psychology

Institution:

Cleveland State University

Subject:

Description:

Prerequisite: PSY 101. This course involves the examination of the role of psychological processes (such as attitudes, needs, and personality) in influencing one's reaction to consumer goods and services. Implications for advertising, marketing research, and public opinion polling will be addressed.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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