PED 467 - Sport Marketing

Institution:

Cleveland State University

Subject:

Description:

The course explores the nature and theories of sport marketing. Emphases are placed on the principles of sport product marketing and the interrelationship among product, place, price, promotion, and public relations. Other aspects include the relationship between the marketing mix and consumer behavior, corporate sponsorship, marketing research, and the promotion mix.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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