MKT 461 - Global Marketing Strategy

Institution:

Cleveland State University

Subject:

Description:

Prerequisite: MKT 301. Introduce current issues, information sources, and cultural sensitivities required to develop an effective international strategy and associated market plan. Since the international environment changes so quickly, we will discuss current events. The impact of international economics, culture, and nationalistic governmental policies; global and regional trade alliances; and other multilateral entities on trade patterns and marketing decision-making in global firms are considered in formulating appropriate marketing strategies to enter global markets and build sustainable advantages.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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