MKT 454 - Online Marketing Strategies

Institution:

Cleveland State University

Subject:

Description:

Prerequisite: MKT 301. Provides an introduction to Internet and mobile technologies and the marketing opportunities they present. Students learn how to leverage these technologies to achieve corporate marketing goals and how to integrate these technologies with traditional marketing strategies. Students create an e-marketing plan for a "real world" company.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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