MKT 441 - Integrated Marketing Communications

Institution:

Cleveland State University

Subject:

Description:

Prerequisite: MKT 301. Designed to introduce the field of integrated marketing communications as part of an overall marketing strategy. The emphasis in this course will be on the role of integrated advertising and promotion in the marketing communications program of an organization. As with any specialized field of marketing, we will analyze how this area of advertising and promotion fits into the overall marketing process. Our major thrust will be to study how various factors (creative, media, etc.) should be applied in planning, developing, and implementing advertising and promotional campaigns and marketing programs.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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