MKT 301 - Fundamentals of Marketing

Institution:

Cleveland State University

Subject:

Description:

Prerequisite: Junior standing or permission of department chair. Studies the relationships in marketing, business and behavioral activities involved in marketing goods and services in both profit and not-for-profit enterprises. Examines and analyzes marketing activities from the planning stage to the consumption stage. Emphasizes concepts that facilitate an understanding of consumer behavior, marketing practices, environmental factors, and ethical issues.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csuohio.edu/

Phone Number:

(216) 687-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.