BUS 200 - Introduction to Marketing

Institution:

California Maritime Academy

Subject:

Description:

CLASS HOURS: 3, CREDIT: 3 Prerequisite: ECO 100 This course introduces the student to the marketing function in a business environment. The various marketing components of product, price, promotion, and place are examined in the con-text of the competitive business arena. Case studies and the analysis of marketing plans are discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csum.edu

Phone Number:

(707) 654-1000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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