MKT 250-1 - Fundamentals of e- Commerce

Institution:

Charter Oak State College

Subject:

Description:

This course introduces students to the strategies and infrastructures underlying e-commerce in the new-economy. Technological trends, market opportunities, competitive threats, marketing responses, metrics, business plan, and public policy issues concerning e-Commerce will be covered. No programming skills are necessary since the course will be analyzing web sites, not developing them in code.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.charteroak.edu

Phone Number:

(860) 515-3800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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